Remix of the Google Icon Blue Book Clip Art
Every brand needs a colour palette for their logo. Fifty-fifty if yours is black and white or a few shades of gray, that'southward a color palette. Brands use logo color combinations to express who they are. Colour works at the primal level, signaling specific emotions in the viewer's brain. Earlier anybody even takes a closer wait at logo or hears the proper name of your business, they'll deduce who you lot are and what y'all do all based on your logo's colour palette.
In logo color combinations, individual colors work together to make brands memorable. When you're designing a logo, the colors you choose are critical to its success and by extension, your brand's success. Here's everything you need to know about combining logo colors.
What does color do?
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Color evokes emotions. Based on culture, traditions and even our ain development, each color has deep-rooted psychological associations. For example, yellow evokes friendliness, while chocolate-brown is more rugged and natural.
We've simply sent you your complimentary logo ebook.
Colors are hard workers. They tell stories, convey moods, communicate price points and connect ideas.
Aesthetically, color can play lots of different roles in logo design. Yous can use color to enhance pattern elements or to ready a tone, you tin make colour the focal indicate or keep it in the background.
Sometimes, using blackness tin can make the other colors in a logo popular. In other logos, black is the master event.
Colors practice it all—and they do it in an instant. That'due south why it's of import to explore all of your colour options and cull the right combination for your logo. Learn more about the fundamentals of color theory here.
How many logo colors do I need?
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There'south no set rule on how few colors you should use in your logo. You lot might only need ane or ii. How many colors you lot demand depends on what your logo has to say for your brand.
Most logos use ii or 3 distinct colors. Typically, it's 1 primary color and one or 2 accent colors to give the logo more dimension and put the brand's whole personality on display.
Y'all've seen not bad logos that only use one color. Sometimes all you need is literally just i color or a few unlike shades of the same color. Other times, it makes sense to use a wider colour palette to tell your make's story visually.
24 inspiring logo color combinations
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Bold logo colour combinations
Highly-saturated hues are the best way to add energy and life to your logo pattern and build the perfect assuming brand.
Crimson, orangish and black
At that place's a reason why red is so popular for sports team logos—it'southward full of energy! Wanna yell with color? Pair bright orangish and boisterous red.
Blue and gold
Warm colors aren't the only bold colors, though. A high-dissimilarity logo is often a bold one, like a logo that pits a vivid gold confronting ice bluish.
Purple and yellow
Some other gratis color combination, imperial and yellow make a swell bright and colorful team.
"Expect alike" logo color combinations
Some brands choose color combinations that literally look like things. A popular style to utilize colors like this is to give abstract shapes specific colors that bespeak what they stand for to the viewer, like blue squiggles to correspond water or flesh-tone colored dots to symbolize people.
Deep orange, turquoise and navy
Bright reddish orange paired with shades of bluish such as turquoise and navy is a complementary color combination that's sure to stand out. It instantly evokes memories of the sea and sunsets and feels simultaneously warm and refreshing.
Natural light-green and brown
A literal color combination can also be used to communicate what a brand does when its name doesn't make that clear, which is why you see so many green garden and landscaping logos.
Orange, yellow and red
This vibrant, tri-colour slope of warm colors perfectly evokes sunsets, heat or fire.
Peaceful logo colour combinations
Tone down brighter colors by adding white to a pure hue, creating a subdued, pastel variation known as a tint. Greys and dejection work slap-up, too.
Navy blue and low-cal pinkish
This combination emphasizes the at-home light of dawn. Both warm and cool colors tin can be role of a peaceful color palette, where the key is to apply colors that blend together, rather than loftier dissimilarity.
Shades of greenish and blue
Combining unlike shades of green and blue in your logo has a calming, soothing upshot and works slap-up for brands that want to put their clients at ease.
Light regal and beige
Purples are the perfect picture of repose. If yous're searching for the perfect main color to build a peaceful palette around, you lot tin't become incorrect with purple.
Natural logo color combinations
Capture the magic of nature with colour schemes that evoke the beauty of Earth. Forest- and garden-inspired world tones work cracking, simply don't be afraid to explore beyond! For instance, a combination of burnt sienna and xanthous can create a hot desert-inspired nature palette, and dark blueish with shades of silver and white tin feel like a trek across the Arctic Circle. If you desire your logo to feel like a specific natural setting, grab a photo of that setting and choose its most prominent colors.
Traditional earth tones
Untraditional earth tones
Earthy doesn't have to be boring! Effort working less "traditional" earth tones into your logo. Pinks, reds and yellows tin can strike that balance between dynamic and down to earth.
Blueish, dark-green and tan
Tip your hat to articulate skies and crystal oceans past bringing cool blues into your logo. Pair it with a greenish for a perfect combination.
Fun logo color combinations
Whimsical + colorful = fun. If y'all're not certain if your color scheme screams "fun," enquire yourself if you'd discover those colors in a candy shop. Bright, warm, contrasting colors are loads of fun, as are neon and "unnatural" colors like pink and purple and lime green.
Dark-green, pink and yellow
For a fun logo, greenish, pink and yellow go corking together. Make the color combination your own by choosing interesting shades, like a minty shade of dark-green or a corally shade of pinkish.
A rainbow
Typically, logos have one color and a few accents. Well, not all logos are typical. Up your fun factor with a rainbow of colour. Just make sure you're using the correct shades and amounts of each color and then your logo isn't overwhelming.
Red and dark-green
With its combination of high-powered energy and natural calmness, scarlet and green compliment each other to create a fun, carefree vibe.
Pink and turquoise
Pink and turquoise brand the ultimate fun logo colour combination. Cull this pairing if y'all're aiming for bold, bright and fun.
Blueish, light-green and yellow
Yellow is the ultimate fun colour, and this vivid combination keeps it front and center. The blue and green accents balance it out for a color scheme that's fun, natural, and trustworthy.
Serious logo color combinations
If you're in finance, police force, medicine — anything where serious is a selling indicate — your platonic color scheme is one that uses neutrals and deep shades that communicate how seriously viewers should take your make.
Blackness and white with accents
And when in doubt, blackness is always seriously in way. Add dark accents for a splash of color. Think crimson instead of cherry, navy instead of turquoise.
Blue and blackness
Serious colour schemes are assuming, but they're more than of a confident bold than an in-your-face assuming. This mix of blue and black evokes a dynamic, trusted make personality.
Brown, biscuit and blackness
Brownish and beige tones take a distinctly vintage feel, which gives your logo instant credibility. Use different shades to add together depth and particular.
Gray, tan and gold
This combination of 3 muted colors brings to heed elevated, upscale, professional person services. Together with the hard lines of the shapes, you've got a logo with a subtly serious tone.
Audience-based color combinations
Sometimes, a colour palette's job is to communicate that a brand is meant for a specific audition. Using colors tailored to that population can make the brand stand out from its competitors.
Primary colors
Bright, main colors similar these often signify that a brand is for kids.
Pink and blue
Soft pastels are typically a become-to color scheme for baby products.
Navy, white and yellow
Navy is traditionally considered a masculine color, so if your brand is mainly "for men" consider going blue. Pair navy with yellow and white for a sporty, dynamic feel.
Chroma pinkish, grayness and yellowish
If you're looking for a more feminine color combination, pair soft, warm colors with neutrals. Blush pink and sunny yellow go well with greyness for a playful yet elegant look.
Creative ways to use your logo color combination
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Once yous've picked a color palette, the next pick to make is how to create a logo with it. Will one color exist the logo'due south primary focus while the others give information technology contrast in the background? Or will each color be represented equally, maybe by giving each letter in your brand's proper noun its own color or working them into a pattern where they all get equal playing fourth dimension.
Gradients
Gradients are an easy fashion to put a whole colour palette on display. Gradients are smooth and serene. They easily fade from i color to the next, creating beautiful in-between shades as they move through a palette. Your gradient logo could be subtle, moving between two fairly close colors or it can be a rainbow, going from one bold color to some other and coming together plenty others along the way.
Geometry
When yous use a geometric blueprint in your logo, you get the opportunity to emphasize your brand persona further by choosing shapes that fit. We cover shape psychology in more than particular in our brand identity guide, but here's the quick version: round shapes like circles and ovals tend to feel warmer, friendlier and more forgiving while straight lines and sharp angles feel stiff, efficient and serious.
Coloring book
Another way to use your color palette is to use information technology to color in your logo. Pretend yous're a kid with a coloring book and your palette is your crayon set. You've only got a couple of crayons to work with, and then you lot gotta use them creatively to bring your logo to life.
Now become scheming!
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Choosing logo color combinations is piece of work, but it'south fun work. Play with colors and combinations to find the ideal palette and don't be afraid to look for inspiration from other brands in your industry or to enquire for feedback. One effective way to figure out which colors should be in your palette is to utilize our logo color generator to match your brand identity to a logo color scheme.
Want assistance choosing the perfect alloy of colors to represent your make? Our designer community's got y'all! Work with a designer, and they'll bring fresh ideas for logo color combinations to the tabular array and so you lot accept a whole spread to choose from.
Desire to learn more virtually logo design? Check out our article on how to design a logo.
Want a logo with the perfect color combination?
Work with our talented designers to make it happen.
Source: https://99designs.com/blog/logo-branding/logo-color-combinations/
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